Studio 1 - Magazine Brief

Brief

The magazine must convey a “Byron Then and Now” message. It will cover the history and lifestyle of Byron, incorporating culture (surfing, drinking, music, fashion, brands) and tourism.

Magazine that portrays the feel and style of the 1970’s in Byron Bay, while creating a comparison to the 20th century feel and style of the town. This should be expressed as a narrative progression through the magazine, incorporating relative images, colour schemes, graphic styles and content.

This should also be conveyed through individual profiling by conducting interviews.

The magazine should be considered light hearted, casual, “laid back” and relaxed to reflect the ideologies of the Byron Bay lifestyle.

Original archival images must be sought from local sources. Interviews with relevant sources need to be conducted in a laid back casual style that suits the feel of the magazine. The magazine may contain advertisements for local businesses.

The magazine must still maintain a sense of unity throughout, through the use of repetitive graphic elements.

The magazine must contain:

• Masthead

• 52 pages maximum (counting cover and inside of cover)

Target Market

People 14+

Northern rivers locals

Tourists interested in Byron Bay

User profiles

Name Michaela Age 21 Interests Banana bread, the beach, surfing, fashion, veganism Job Works at a health food café as a Barista Location Byron Bay sunrise

Micheala likes to go for morning surfs, drink coffee and let people know how horrible they are for eating animal products. She likes instagraming her breakfast and keeping up with the latest spell apparel. She identifies as a gypsy, boho, vintage traveller goddess and takes the quality of her double shot coconut milk with honey flat white extremely seriously.

Michaela reads this magazine because she is interested in the fashion styles and vintage feel. She likes the photos and finds the interviews and information interesting and entertaining.

Name Steven Age 19 Interests Manbuns, tequila, felt hats, tattoos and underground deep house music Job Mixologist Location The happy house Byron bay

Steven is a Byron bay local that moved here from Melbourne a week ago. Steven likes to take ketamine and howl under the full moon. His favourite cocktail is the slippery nipple and you can usually find him drinking imported beer and hanging out the front of bayleaf after it has closed. He likes drinking while watching the sunset and occasionally jumps in the water at the wreck to wash the night off. He is also an art collector and has covered 90% of his body in traditional tattoos from sharky’s tattoo parlour.

Steven reads this magazine to pass the time while laying hungover in bed. He enjoys reading the interviews and skate/surf culture aspect.

Name Little Timmy Age 14 Interests Surfing, skating, throwing shakabrahs and stealing his mums car Job Full time grommy Location Wategoes Mansion

Timmy grew up in Byron Bay and goes to Byron Bay High School. He surfs every morning before school and hangs out at the skate park after school. Timmy enjoys the odd rainbow paddle pop and a sneaky sack of goon on a Friday night.

Timmy reads this magazine because he finds the interview content funny and interesting. He also likes the surf and skate photography and has a general interest in the history of the town he has grown up in.

Name Bree Age 22 Interests Snowboard, beach party, coffee, travelling Job Fruit Picking Location Scandinavia

Bree is a backpacker travelling around Australia for her gap year. She works fruit picking and is currently living in a garage in Byron for the summer with 4 German backpackers. She has fallen in love with Byron Bay and says she “feels like she is home”. She loves the beach and spends her free time sunbaking and drinking cheap cider.

Bree reads this magazine because she wants to know more about the locations and events in Byron Bay, and is interested in the origins and progression of the lifestyle of the town.

Name David Age 60 Interests Surfing, fishing, drinking Job Carpenter Location Byron Bay

David was born in Byron bay and has lived here his whole life. He works as a carpenter and likes to surf and drink beer. He gets frustrated with the amount of people and traffic in Byron and is an old school kind of guy, who always talks about the good old days.

David likes to read this magazine for a sense of nostalgia. He likes to view the old photos and compare them to the town in its current state. He also likes to see what other people have to say about his town and enjoys reminiscing on shared memories through the interviews with locals.

What would these people like in a magazine?

Tag Lines – Possibly quotes from interviewee’s?

MIND MAP